Nobody trained your AI.AI agents are like staff. They have to be trained.
Your staff gets better with time. So can AI.
Generic AI gives you generic output. We train agents on your company and your workflows, they learn from the people they work with, and they get reviewed on their performance, just like anyone else on the team.
Every solution is custom built to the requirements of your company.
Onboarding AI agents like human staff.
You already know how to turn a new hire into a great one. Matt walks through the same four steps, applied to AI, and what the first 90 days look like.
27 min · Matt Ganzak, founder of ScaleUP Media
Train on the company. Train for the department. Learn from the people. Review the performance.
Would you hire staff and not train them?Then why are you letting untrained AI work for you?
| Stage | Your staff | Untrained AI |
|---|---|---|
| Day one | You onboard them on the company, the customers, and the way things are done here. | Gets a prompt. |
| Learning the job | You show them how the department runs and who to ask. | Guesses, and invents a process every time. |
| Mistakes | You correct them once. They don't repeat it. | Makes the same mistake next week. Nobody wrote it down. |
| Reviews | You review their work and watch them improve. | Nobody reviews it. The bill goes up and no one can say what it produced. |
Onboard AI the way you onboard staff.Four steps. Same as any new hire.
| Stage | Your staff | Trained AI |
|---|---|---|
| Day one | You onboard them on the company, the customers, and the way things are done here. | Trained on your company. Customers, offers, positioning, goals.Venture brain |
| Learning the job | You show them how the department runs and who to ask. | Trained for each department. The steps, the rules, the exceptions, the way your best person does it.Task brain |
| Mistakes | You correct them once. They don't repeat it. | Every correction written down and applied to the next run.Learnings brain |
| Reviews | You review their work and watch them improve. | Reviewed every week on quality, speed, and cost per outcome.Performance brain |
Your people approve anything that touches a customer, a dollar, or a decision.
A ten-year employee on day 90.
A new hire takes a year to learn the customers, the exceptions, and the way things are done here. A trained agent gets there in 90 days, then keeps learning. Every correction sticks. There are no bad quarters. And the knowledge never walks out the door.
- TenureCompounds from day one. Never resets.
- MemoryEvery correction sticks. Nothing has to be said twice.
- ConsistencySame quality on Friday afternoon as Monday morning.
- KnowledgeStays with the company when people move on.
- Your teamDoes the judgment work. The agent does the rest.
Why 90 days and not a year.Because we've onboarded agents inside companies like yours before.
Every agent is custom built inside your venture, for your departments, on your systems. What's not new is the method. The four brains, the approval gates, the weekly reviews: they've been refined across every company we've built inside. We know what a well‑trained agent needs on day one, and we know what goes wrong in week six.
You may have paid a consultant for a strategy and been left to build it yourself. That is not this. We build inside your company, one department at a time, and we stay until each agent is trained. On the discovery call we'll walk you through the case studies that match your business.
- weeks 1 to 3: Assessment. Every stakeholder interviewed. Every department's opportunity priced.
- weeks 4 to 6: Build. An agent for every department. Each one trained to be the best at that specific job.
- weeks 7 to 12: Training. Every correction from your team goes into a shared local brain built on your SOPs. Every agent gets smarter from it.
- day 90: A ten-year employee. Knows the business, holds the corrections, reviewed and measured.
Your team gets a colleague.
You get the picture.
- Work arrives briefed, not blank
- Corrections stick. They stop repeating themselves
- The slop goes away, so the trust comes back
- They manage the agent. The agent doesn't manage them
- Reports show up without the chase
- Every deal, ticket, and handoff is visible
- Cost per outcome, not a token bill
- Nothing falls through the cracks
We only build what pays for itself.
The assessment puts a number on every opportunity. If it can't be measured, it doesn't make the plan. If it doesn't pay back, we don't build it.
Illustrative model, $7M payroll. Your assessment produces the real figures.
| Prospect research and CRM updates | $156,000 |
| Repetitive admin across operations | $200,000 |
| Tier-1 customer requests | $45,000 |
| Reporting and reconciliation | $102,000 |
| Software consolidation | $48,000 |
The AI Transformation Assessment.
Three weeks inside your company. We interview every stakeholder, map the work, put a dollar figure on each opportunity, and hand you a plan you can execute with us or without us.
Every department lead, one at a time. How the work really gets done.
Where people are reading, deciding, copying, and clicking.
Every workflow scored on dollar impact, feasibility, risk, and time to value.
What to build first, what it does, what it costs, what it returns.
90 minutes with your leadership team. The plan and the numbers.
30 minutes. Bring one bottleneck. If there isn't enough opportunity, we tell you and you walk away.
Credited in full toward the build if you start within 30 days of the readout. Nothing billed until you decide to proceed.
You never fund a build on a guess. Every project in the plan carries the number it has to hit.
- Then
- Free 30-minute discovery call
- Then
- 3‑week assessment, $25,000
- Then
- Build only what the numbers support
Then we build what the numbers support.
Every build in the plan ships with a target: the capacity it has to return and the date it has to return it by. Scope follows the assessment, not the other way around.
Managed AI Operations. The weekly reviews keep going. We monitor, maintain, upgrade, and expand what we build. Or hand it to your team.
$10k to $50k / monthBuilt by an operator, not a consultancy.
Matt Ganzak gets brought in when a company needs something built that the people already there don't believe can be built. Over 25 years he has done that inside more industries than fit on a page, almost all of them new to him on the day he started. He has founded and exited multiple companies, taken brands from seven to eight figures, and built systems that served tens of millions of people a day.
The method is the same every time: learn the business faster than anyone expects, find where the work is stuck, and build the thing that unsticks it. Today that thing is AI agents, trained on your company, deployed by department, and reviewed like staff. On the discovery call he'll walk you through the work that matches yours.
Is this you?
- 20+ employees, $3M+ in revenue
- Already running AI and not happy with the output
- Multiple systems that don't talk to each other
- Leadership ready to implement, not study
- Can invest $100k+ when the numbers support it
- A chatbot
- A $5,000 automation
- Prompt training for one person
- A strategy deck
- A plan to replace the whole team with agents
Six steps. You can stop at any of them.
Five minutes.
30 minutes. Bring one bottleneck. We show you what AI would do with it.
3 weeks inside the company.
The plan and the numbers.
Start within 30 days, the $25k comes off.
We manage it, or your team does.
Apply for the assessment.
Five minutes. We reply within 2 business days.
Nothing is billed until you decide to proceed.
Before you apply.
Are you replacing our employees?
No. We find work that doesn't need expensive human attention. Sometimes that means not making the next hire. More often your current team gets through three times the work. People keep judgment, relationships, and exceptions.
What if we don't build with you?
The roadmap stands on its own. Keep it, hand it to your team, or take it to another vendor. If there's a fit, we'll propose a build.
Can our internal tech team work with you?
Yes. The best engagements pair our team with an internal technical owner.
What systems can you integrate?
CRMs, email, helpdesks, ERPs, databases, project management tools, analytics, collaboration tools, APIs, and custom software.
How much is implementation?
Most engagements run $75,000 to $300,000. Enterprise-wide work runs higher. Managed operations run $10,000 to $50,000 a month.
The winners won't be the companies with the most AI tools.
They'll be the ones that redesigned how work gets done. The first step is finding out where.
Start my application